GT Era

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    Painting, especially, has advanced with almost fantastic strides during the last decades, and it has only recently been freed from practical meaning and liberated from the necessity of responding to the many purposes it had earlier been forced to serve.
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    Our modern system of production is imposed labor, a senseless pursuit, and, in its social aspects, without plan; its motive is to squeeze out profits to the limit. This in most cases is a reversal of its original purpose.
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    Line Diagram 25: Linear structure of the picture “Little Dream in Red” (1925) by Kandinsky, Wassily.
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    In addition to being a teacher, Albers was an active abstract painter and theorist, best known for his series Homage to the Square, in which he explored chromatic interactions with nested squares, meticulously recording the colors used.
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    It is evident, therefore, that the height-limit imposed by regulations is an irrational restriction which has hampered evolution in design.
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    The prime essential for fruitful collaboration on the part of our pupils was a complete understanding of the aims that have inspired the New Architecture.
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    One proceeds by way of the uniformly compressed circle, of which the oval is a result, to free basic planes. These are, to be sure, without angles but, just as is possible in the case of angular forms,
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    Each of the various people looking at the cow sees her in a way which is related to his occupation and his talents. The butcher sees the cow primarily as so many pounds of meat, so many pounds of fat, and so many pounds of bones.
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    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
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    Meyer favoured measurements and calculations in his presentations to clients, along with the use of off-the-shelf architectural components to reduce costs.
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    Applicants were selected on the basis of their probable aptitudes, which were judged by the specimens of their work they were required to submit.
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    His style in architecture and consumer goods was to be functional, cheap and consistent with mass production.
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    XVI. Der ästhetische Wert eines Kunstwerks ist abhängig vom Grade der Bestimmtheit der ästhetischen Akzente.
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    Bei der Betrachtung der Abbildungen dieses Buches vergegenwärtige man sich: Die knappe Ausnutzung von Zeit, Raum, Stoff und Geld in Industrie und Wirtschaft bestimmt entscheiden die Faktoren der Gesichtsbildung für alle modernen Bauorganismen.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.