GT Era

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    The phenomena of nature or of pictorial form become transposed to a new plane where the relationships of the elements begin to break away from objectivity and establish a new kind of order.
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    Commonly known to his friends and associates as Lajkó, Breuer was born in Pécs, Hungary, to a Jewish family.
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    They became, for instance, the stimulus for a new typography; they affected photography, advertising, the motion picture, the theater, and have had many repercussions on our whole life today.
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    In 1920, Albers joined the Weimar Bauhaus as a student and became a faculty member in 1922, teaching the principles of handicrafts.
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    One should not imagine that these relationships are to be taken literally, and, above all, should not believe that they can determine the compositional idea.
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    In addition to being a teacher, Albers was an active abstract painter and theorist, best known for his series Homage to the Square, in which he explored chromatic interactions with nested squares, meticulously recording the colors used.
  • Display Medium
    Each of the various people looking at the cow sees her in a way which is related to his occupation and his talents. The butcher sees the cow primarily as so many pounds of meat, so many pounds of fat, and so many pounds of bones.
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    Moholy-Nagy was the first interwar artist to suggest the use of scientific equipment such as the telescope, microscope, and radiography in the making of art.
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    Applicants were selected on the basis of their probable aptitudes, which were judged by the specimens of their work they were required to submit.
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    They became, for instance, the stimulus for a new typography; they affected photography, advertising, the motion picture, the theater, and have had many repercussions on our whole life today.
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    Moholy-Nagy was the first interwar artist to suggest the use of scientific equipment such as the telescope, microscope, and radiography in the making of art.
  • Display Heavy Oblique
    Our modern system of production is imposed labor, a senseless pursuit, and, in its social aspects, without plan; its motive is to squeeze out profits to the limit. This in most cases is a reversal of its original purpose.
  • Display Black
    MARCEL BREUER (Ungarn), Dessau, Anhalt — Modell zu eine m Etagenhaus für Kleinwohnungen (1924)
  • Display Black Oblique
    The ethical necessity of the New Architecture can no longer be called in doubt. And the proof of this—if proof were still needed—is that in all countries Youth has been fired with its inspiration.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.